Experienced in marketing, research, consumer behaviour and retailing.
Prof. Abhishek has many years of experience working,
researching, and teaching in the marketing domain. He has a
conceptual and practical understanding of issues in marketing
communication, consumer behavior, and retailing. His work
includes exposure to different contexts ranging from rural
consumers in far-flung markets to the influence of the latest
technology in consumer purchase decisions. His academic
interests include marketing communications, e-commerce and
digital marketing, promotion planning, and consumer behavior
in retail context.
Marketing & Consumer Behaviour